Product · Platform for the pet world
Petnova
Your business's knowledge, turned into a stronger relationship with every client and their pet.
Petnova is a platform for vet clinics, pet shops and grooming businesses. It keeps the business's knowledge —every pet's history, the protocols, the catalog— and turns it into stronger relationships: timely reminders, follow-up over WhatsApp, and a record that isn't lost when staff changes. Multi-location, each business owning its data.
Who is it for?
Vet clinics, pet shops and grooming businesses —single-location or with several— that serve the same owners over and over and want every visit to add to a history, not start from zero.
What does it solve?
The knowledge that gets lost: the record living in a notebook, the protocol only one person knows, the vaccine reminder nobody sent. Petnova keeps it in one place and uses it to bring the client back.
The tools.
Two things: capture the business's knowledge and use it to strengthen the relationship with every client. Everything else hangs off that.
Living pet record
Vaccines, surgeries, allergies, weight, photos. The history builds itself from care and conversation, and it stays.
Animal-cycle reminders
Vaccine, deworming, check-up, food running low. On time and with context, not generic blasts.
Owner CRM
The owner and their pets: habits, service and purchase history, how they like to be talked to.
Business knowledge
Protocols, prices, services and catalog in one place. The know-how doesn't leave when a person does.
Business WhatsApp
Care, scheduling and post-visit or post-grooming follow-up on the channel clients already use.
Multi-location
Each clinic, shop or grooming spot with its own space, brand and isolated data.
Who owns the data?
Each business does. Petnova is multi-tenant: one location's data doesn't mix with another's, and each owner is in charge of theirs.
- Isolation per business: each clinic, shop or grooming spot with its own space and separate data.
- Data protection by country: Law 1581 of 2012 (habeas data) in Colombia, Law 19.628 in Chile, with the corresponding consent.
- Knowledge is preserved: it stays in the system, not in one person. If the team changes, the history stays.
By the numbers.
0
records lost when staff changes. The knowledge stays in the system.
3
business types: vet clinic, pet shop and grooming.
2
countries in use — Colombia and Chile (one location in production, one in pilot).
1
channel: WhatsApp, where clients already write.
* Operational figures are estimates, subject to change based on the business, usage volume and rollout stage. In production with an ongoing pilot.
Frequently asked questions.
What is Petnova?
Petnova is a platform for vet clinics, pet shops and grooming businesses. It keeps the business's knowledge —every pet's history, the protocols and the catalog— and turns it into stronger client relationships: timely reminders, follow-up over WhatsApp, and a record that isn't lost when staff changes.
What kind of business is it for?
For vet clinics, pet shops and grooming or dog-styling services. It works for a single-location business as well as a chain with several, because it's multi-location and each site manages its own data.
How does it capture the business's knowledge?
Each pet's record builds itself from care and conversation, not from a form nobody fills. Protocols, prices and services live in the platform, not in one person's head. When someone on the team changes, the history and the judgment stay.
Is each business's data separated?
Yes. Petnova is multi-tenant: each business owns its data and doesn't share it with others. It operates under the data-protection law that applies in each country —Law 1581 of 2012 in Colombia, Law 19.628 in Chile— with the corresponding consent.
Does it integrate with WhatsApp?
Yes. Petnova uses WhatsApp as the main relationship channel: scheduling, reminders and post-visit or post-grooming follow-up arrive where the client already writes, without asking them to learn another app.
Cases in production
Petclub and Medivet.
Petclub · Bucaramanga, Colombia
At Petclub in Bucaramanga, Sebastián Rueda cares for pets and their owners. With Petnova, each record builds itself from the conversation, and vaccine and check-up reminders go out on time over WhatsApp — no longer depending on someone remembering. The business's knowledge stays in the platform.
Medivet · Puerto Natales, Chile
In Puerto Natales, deep in Patagonia, Fabián Durán and Ada Cardona run Medivet, where continuity is everything. With Petnova each patient's history stays organized and WhatsApp follow-up shortens the distance. It's in pilot, joining the platform step by step.
We build. We ship. We iterate.
Petnova is a Sonika product. If your pet business serves the same clients over and over, let's talk.
Let's talk